Establishing a brand needs not only thinking, methods and strategies, but also a subject that every market operator must face and solve. As a kindergarten manager, in addition to theoretical knowledge and accumulation, we should learn from each other's strengths and make up for each other's weaknesses, and act in combination with our own characteristics.

1. Improve the brand with a new concept of garden management

The idea of running a kindergarten determines the direction of running a kindergarten. To become a famous kindergarten, it must be supported by the idea of running a kindergarten with the times, foresight, innovation and development. Now it should be said that many well-known kindergartens combine the advanced pre-school education concepts at home and abroad with the actual situation of the kindergarten, and determine the idea of running the kindergarten with its own characteristics. Often a kindergarten is famous not because of its facilities and teachers, but because of its concept and characteristics. When we talk about environment creation, we think of a kindergarten, when we talk about feeling synthesis, we think of another famous kindergarten, just like we think of a celebrity from a famous saying. Therefore, the idea is the thought, and the thought is the soul. Only with the correct idea can we make our own characteristics. In the same way, only if a kindergarten has its own characteristics can it win a place in the market and get long-term development.

2. Promoting education brand with professional teachers

An excellent kindergarten should have an excellent head. "A good school must have a good principal." To a great extent, the educational thought, professionalism, humanistic quality, theoretical level and professional quality of the head of the kindergarten determine the goal, style and level of running the kindergarten, as well as the educational characteristics and personality of the kindergarten. The vision, courage, management ability, educational concept and ideological spark of the head of the kindergarten all determine the shaping and quality of the image of the kindergarten The promotion of brand value. Universities are supported by masters, famous parks are famous by famous teachers, and there is always an excellent team of teachers behind famous brand parks. Professional teachers are the basis for the achievement of famous teachers. To cultivate a group of teachers with high professional level, strong professionalism and good ideological quality is the key to improve the grade of running the park and establish a famous brand.

3. Promoting kindergarten brand construction with lean management

The educational management of kindergartens can best reflect the overall quality of kindergartens. This requires the kindergarten managers to manage for the purpose of serving education. The management must transfer the concept of early childhood education, correct the kindergarten management thought with the direction of education reform, and make the management truly become the first guarantee of the quality of kindergarten education. A brand kindergarten must have an excellent and competent leading group. Only these leaders who are responsible for the kindergarten's management affairs have excellent leadership ability and are good at handling all kinds of affairs properly, can they bring executable, easy to operate and effective guidelines for other kindergarten staff to handle kindergarten affairs. Their lean management has undoubtedly greatly promoted the brand construction of kindergartens and won good reputation for kindergartens. Therefore, a good management image, a symbol of a kindergarten management team level is also very high, is trustworthy.

4. Promoting the brand of preschool education with network culture

With the rapid popularization of computer network technology, the relationship between the development of the whole society and information technology is more and more close. Information technology has more and more influence on all aspects of society. Information technology has become an inevitable trend of social development, and information technology in the field of education has become inevitable. Since the new century, the wave of information technology has begun to flow into many primary and secondary schools, kindergarten is no exception. With the development of information technology, especially the establishment of some kindergarten websites, the distance between kindergartens and society has been shortened, and parents' understanding of kindergartens has been deepened. Kindergarten website has become a bridge between kindergarten and family, a platform to display self-image, and a window for kindergarten to publicize.

5. Do a good job in the dissemination of kindergarten brand image

Only good quality of teaching and care is not enough to create a "resounding" kindergarten brand. If the quality of teaching and conservation accounts for 70% of brand creation, the remaining 30% is communication. It can be said that communication is the two wings for kindergarten brands to fly. In order to survive and develop, any kindergarten must first "do well" in its own affairs, that is, to improve the efficiency and quality of education. However, in the increasingly competitive environment between kindergartens, it is not enough to only "do well", but also "tell everyone". When kindergartens need to take new major measures, when kindergartens have achieved good results, the managers of kindergartens should pay attention to the use of various media to prepare, timely and effectively disseminate the relevant information of kindergartens, strive for the public's understanding and understanding of kindergartens, and improve the reputation and popularity of kindergartens. Through the production, guidance, strengthening and control of public opinion, we can achieve the purpose of promoting the image of kindergarten and expanding the influence of kindergarten. A good reputation is what a brand kindergarten must win. Only when it is generally recognized by the society, can it become a real brand kindergarten.

The establishment of a good image of kindergarten is inseparable from the promotion of news media. When the kindergarten carries out publicity to the outside world, the publicity of newspapers, radio, television, magazines and other media can undoubtedly enlarge the image of the kindergarten and improve its popularity and reputation. Therefore, kindergarten managers should use a variety of forms, do a good job in propaganda and guidance, seize the favorable opportunity, inform the public in time, and effectively regulate and promote the image of kindergarten.

In a word, if we want to create an influential well-known kindergarten and build a brand of preschool education, we should not only strive to improve the professional ability of teachers and the quality of kindergarten management team, do a good job in the construction of kindergarten environment, but also start from the kindergarten hardware facilities, and strive to occupy the advantages in many aspects and fields, so that we can finally stand out in many kindergartens.